Dealing with Alcohol Advertisements While Beginning Recovery

Dealing with Alcohol Advertisements While Beginning Recovery

Early recovery is known to lead to relapse; in fact, relapse has been widely studied in the field of addiction recovery, and daily temptations of peer pressure, family influence, cultural norms and even advertising can impact a recovering addict’s stress and relapse potential.

Addiction Temptation Happens

Temptation to drink will happen. Society offers many options for drinking, substance abuse and ways to numb distress. Most doctors and psychologists understand that relapse is a part of the addiction recovery process, so, if relapse happens, do not immediately give up; in fact, the more an addict becomes impacted by shame and guilt about relapse, the more likely a future struggle with alcohol will be. Be honest with yourself about drinking and alcohol temptation, but also make sure that neither shame, regret nor guilt stop you from seeking help.

It is impossible to avoid all potential addiction triggers, because temptation may appear all around you, especially in early recovery. Have a solid support group, a reputable and licensed therapist and a good relapse plan in place well before temptation strikes.

Can Advertising Lead to Relapse?

Many studies show that occasional alcohol advertisements do not increase alcohol use among people who would normally avoid drinking issues. However, when alcohol advertisements surround someone for an extended period of time, these constant reminders may become a concern.

Many people begin addiction treatment with the help of a licensed rehab facility. With either inpatient or outpatient addiction treatment, most people can begin the sober journey with support, greater information and a long-term plan for wellness. Part of the rehab journey includes planning for security and sobriety in the early stages of returning to normal life

, as these qualities are vital in early recovery. Attending support group meetings, developing a relapse prevention plan and even returning to rehab as needed may discourage relapse. If a recovering addict is constantly exposed to drinking advertisements, the concern may then become a question of environmental safety.

Alcohol addiction treatment requires long-term maintenance. Even if a recovering alcoholic is physically safe, it is also important to remain mentally and emotionally safe. In other words, remain surrounded by supportive messages, people and ideas.

Treating the Deeper Issues of Addiction

The easy way to avoid alcohol advertisements is to turn off the television and Internet. Get outside, call a sponsor, call a sober friend or make a counseling appointment. Hobbies, continuing education or even a rewarding volunteer opportunity are good alternatives to absorbing tempting media.

However, avoiding alcohol relapse is not that easy. Addiction advertisements on television, Internet or print media should not cause a former alcoholic to go straight back to the bottle, but most recovering alcoholics witness some alcohol advertisements. If advertising in print or television cause distress, there may be a deeper concern that relapse is closer than you think.

Stress is a leading cause of addiction relapse. People who are under high levels of stress are more susceptible to smaller temptations than people who are under less stress. Therapy can alleviate some stress, but it is important to know all potential stressors before they lead to relapse.

Often, problems such as financial concerns, chronic illness, relationship troubles or emotional distress lead to alcohol relapse. When someone has chronic stress, smaller stressors like advertisements may seem tempting, so the recovering alcoholic’s first job is to understand these relapse triggers before they take over. Take steps to prevent deeper concerns from making temptation more difficult to overcome.

Resources are available to address deeper issues that lead to problem drinking. Family counseling, treatment for trauma or emotional disorders and even financial counseling are all available. If temptation and the struggle to battle alcohol abuse take over your everyday life, you owe it to yourself and those you love to seek support.

Our toll-free, 24 hour helpline can connect you with addiction treatment and relapse prevention before it is too late. Please call our admissions coordinators today to find out how our staff can help you find addiction treatment, insurance coverage for treatment relapse help and family support.